Our Story
Born from necessity.
Built with love.
A woman, a dream, and a belief that every Indian woman deserves jewellery that makes her feel extraordinary — without the extraordinary price.
A side hustle that
became a movement.
In 2015, Kavita Agrawal was navigating one of life's harder seasons. The finances at home were strained, the future uncertain. Like so many Indian women before her, she did what felt most natural — she turned to what she loved.
Jewellery had always been part of Kavita's world. Growing up, she watched the women in her family dress their wrists and necks with pieces that carried weight — not just in metal, but in meaning. There was something about a well-chosen pair of earrings that could straighten a woman's spine, lift her chin, and remind her of who she was.
Kavita started Naman Arts as a small side business from Navsari, Gujarat. What began modestly — a few pieces, a few customers — quickly became something neither she nor anyone around her expected.
Kavita Agrawal
Founder, Naman Arts
"I didn't start Naman Arts to build a brand. I started it because I needed to, and because I believed that beautiful jewellery should not be a luxury only some women could afford. Ten years later, that belief hasn't changed — it's only grown stronger."
"Jewellery has never been just an accessory to me. It is the quiet language of confidence — the thing a woman reaches for when she wants to tell the world exactly who she is."
— Kavita Agrawal, FounderMade in Jaipur.
Shipped from Gujarat.
What started in one woman's home has grown into a full manufacturing and distribution operation spanning two states. Every Naman Arts piece begins its journey in our Jaipur workshop, where skilled artisans craft each design by hand using traditional techniques passed down through generations of Rajasthani metalwork.
From Jaipur, finished pieces travel to our warehouse in Navsari, Gujarat — where our team personally inspects, packages, and dispatches orders to customers across India. It is a process built on care at every step, because we believe the experience of receiving a Naman Arts piece should feel as special as wearing one.
Manufacturing
Jaipur, Rajasthan
Our workshop is home to artisans who specialise in oxidised metalwork, German silver crafting, and stone-setting — the traditional skills that give every Naman Arts piece its character and finish.
Warehouse & Dispatch
Navsari, Gujarat
Our Gujarat warehouse is where quality checks happen, where orders are packed with care, and from where thousands of pieces make their way to doorsteps across every corner of India.
Jewellery that belongs
to every woman.
We specialise in three distinct craft traditions — each with its own heritage, character, and devoted following. What unites them is the Naman Arts promise: exceptional quality at a price that doesn't ask you to choose between beauty and practicality.
Oxidised Jewellery
Our foundation and our heart. Darkened brass and silver-lookalike pieces that carry centuries of Indian craft heritage — bold, antique, and unmistakably beautiful. Perfect for ethnic wear, festivals, and everyday statement dressing.
Silver Lookalike (SLA)
The everyday elegance of silver — without the everyday worry. Our SLA collection gives you the clean, luminous look of sterling silver in pieces designed for real life: durable, versatile, and endlessly wearable.
Handmade & German Silver
Pieces born in the hands of our Jaipur artisans — each one slightly different, entirely unique. German silver earrings, stone-set kadas, handcrafted jhumkas — jewellery that carries the warmth of the hands that made it.
Ten years.
One unwavering belief.
From a small side hustle in Navsari to a brand trusted by over one lakh Indian women — here is how Naman Arts grew.
2015 — The Beginning
Naman Arts is born
Kavita Agrawal starts Naman Arts from Navsari, Gujarat — a small side business during a financially difficult chapter, built on a lifelong love of jewellery and a conviction that beautiful accessories should be accessible to every woman.
Early Growth
Word spreads, demand grows
What began as a local side hustle found its audience. Customers returning for more, recommending Naman Arts to friends and family, and the range expanding to meet their needs — oxidised sets, bangle stacks, stone jewellery, and more.
Manufacturing Milestone
A workshop of our own in Jaipur
As demand scaled, Naman Arts established a dedicated manufacturing unit in Jaipur — the heart of India's jewellery craft tradition. With artisans hired on-site, quality moved from something we hoped for to something we controlled.
Going Online
Naman Arts goes pan-India
The launch of namanarts.in brought the full collection to every corner of the country. With COD and free shipping, the barrier was removed: any woman in India could now own a piece of Naman Arts.
Today — 2025 & Beyond
1 lakh+ happy customers and counting
Over a decade after Kavita's first sale, Naman Arts has served more than one lakh customers across India. 500+ designs in our catalogue, artisans employed at two locations, and a community of women who know that looking extraordinary needn't cost a fortune.
The values that have
guided us since day one.
Accessibility above all
Beautiful jewellery is not a privilege. It is something every woman deserves, regardless of what her budget looks like. Every price decision we make starts with this belief.
Craft over commodity
We are not a fast-fashion jewellery factory. Our pieces are made by artisans who take pride in their work. The quality you feel when you hold a Naman Arts piece is intentional — and non-negotiable.
Heritage with a modern eye
India's jewellery tradition stretches back 5,000 years. We honour it. But we also know our customer — a woman who moves between a cotton kurta on Tuesday and a silk saree on Saturday. Our designs live in both worlds.
Honesty, always
We tell you what our jewellery is made of, how to care for it, and what to expect. No inflated MRPs, no misleading claims. Just quality pieces and straight talk — the kind of relationship you can trust over years, not just one order.
Wear the story.
Own the moment.
Ten years of craft, care, and one woman's unshakeable belief — now in your hands. Explore 500+ designs and find your piece.
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